With the increasing attention to safety, health and environmental protection, consumers' requirements for ceramic products in contact with food are not only simple and economical, but also products with high-quality, healthy, safe and environmentally friendly life elements will become an important reference index for consumers to purchase ceramic products, and the market demand for high-quality daily ceramics will be further improved.

Analysis of the development prospect and market size survey report of the daily ceramics industry in 2022

Daily ceramics refer to ceramics for food and drink, that is, ceramic products such as plates, bowls, cups, and saucers. China is the world's largest producer, consumer and exporter of daily ceramics, which has a long history in China.

China is the world's ceramic manufacturing center and ceramic production of a large country, the annual output and export volume ranks first in the world, ceramic products are also one of the main products of China's export earnings, daily ceramics account for 70% of the world, furnishing art porcelain accounts for 65% of the world. In China, the main production areas of ceramics are Jingdezhen, Gao'an, Fengcheng, Pingxiang, Foshan, Chaozhou, Dehua, Liling, Zibo and other places.

With the continuous improvement of national quality and economic income, people's quality of life and aesthetic ability are also constantly improving, daily ceramic products have been regarded as works of art, and the traditional style of ceramic products has been unable to meet the pursuit of modern people. Therefore, ceramic products should develop in the direction of shaped shapes, diversification of decorative arts, humanization, high technology, and distinct themes. The design of daily-use ceramics is the product of the combination of life, art and science, and the designer should grasp the "people-oriented" design concept, continue to learn and explore, and design a variety of high-quality and high-artistic ceramic products.

According to the "2021-2026 China Daily Ceramics Industry In-depth Research and Development Trend Forecast Research Report" released by the China Research Industry Research Institute

According to China Customs data, China's daily ceramics exports in 2021 will be 5.11 million tons, an increase of 870,000 tons compared with the same period in 2020, a year-on-year increase of 20.6%; The export value was 22,868,821,000 US dollars, an increase of 4,674,873,000 US dollars compared with the same period in 2020, a year-on-year increase of 25.7%.

The export situation of daily ceramics is still grim, and it is difficult to say that it has stabilized. China's daily ceramics exports have also shown some positive factors, in the main export markets still occupy a large market share, exports to emerging markets growth rapidly. The import demand for daily ceramics in Europe and the United States and other markets is shrinking, but because China's exports of daily ceramics are mainly low-end products, which are closely related to the daily life of foreign consumers, consumers in the import market still have a large demand for China's daily ceramics while compressing the consumption of high-end products.

The marketing of the daily ceramics industry is an important force to promote the development of the daily ceramics industry, in the long-term development of the daily ceramics industry, the marketing model shows a trend of continuous development and optimization, which has an important impact on the modernization of the daily ceramics industry.

With the intensification of competition in the daily ceramics industry, the production of daily ceramics is also shifting the focus of production to high-end daily ceramics with more competitive potential and high profit margins, and art ceramic products with cultural heritage and artistic atmosphere. Due to the differences in consumers' living standards, cultural backgrounds, artistic aesthetics, etc., and their demand for products is not exactly the same, it is difficult for the production and sales of a single variety in the market to meet the needs of different consumers.

In the future, the international daily ceramics market will undergo a series of obvious changes, its main characteristics are good product quality, full function, many colors, novel shapes, that is, the product is developing towards the trend of diversification, at the same time, personalized products with collection, gifts and other functions are more and more popular and welcome, and have a large market space.

In the new era, combined with the background of the "Internet +" era, in the process of carrying out the marketing work of the ceramic industry, we should pay attention to the influence of the Internet + era, actively explore the construction of a new marketing model, and strive to give full play to the advantages of the marketing era of daily-use ceramic products, accelerate the comprehensive development process of daily-use ceramic product marketing, and create greater economic benefits in the development process of the ceramic industry.

The research report on the daily ceramics industry aims to start from the strategy of national economic and industrial development, analyze the future policy trend and the development trend of the regulatory system of daily ceramics, tap the market potential of the daily ceramics industry, and provide a vivid description of market changes from multiple perspectives such as industrial scale, industrial structure, regional structure, market competition, and industrial profitability based on in-depth research on key market segments, and clear development direction.